Alfred’s

Alfred’s turns food technology into climate impact, reimagining plant-based deli and hard cheese for a more sustainable food system

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About Us

Alfred’s is a foodtech company developing next-generation deli and cheese alternatives through proprietary taste-masking and structuring technology. The platform enables products with up to 18% protein, familiar and consumer-loved sensory performance, and cleaner, scalable formulations designed for industrial manufacturing and multi-market commercialization.

By matching the sensory and functional performance of conventional products, Alfred’s increases substitution in everyday consumption, directly reducing demand for land-intensive livestock production. Its protein-dense, optimized formulations require significantly less agricultural land per unit of protein, making sensory and physical performance a core lever for land-use mitigation at scale

Relevant Challenges

Sensory and Physical Attributes

Reducing land use in deli and cheese categories depends on products that consumers are willing to substitute one-to-one for animal-based equivalents. Alfred’s enables this through proprietary taste-masking and structuring technologies that deliver familiar taste, texture, sliceability, and melt, alongside up to 18% protein

Nutritional Profile

Alfred’s delivers this through a cleaner-label formulation approach combined with high protein levels of up to 18%, providing meaningful nutritional value beyond simple replacement. By offering protein-dense products with familiar formats and functionality, Alfred’s technology supports balanced consumption while reducing reliance on animal-based nutrition

Year Founded:
2021
Country:
Israel
Funding Stage:
A
Product Stage:
Pilot to First Paying Customer
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