Better Pulse
Empowering food companies to overcome the limitations of existing plant-based proteins, with a novel plant-based protein
About Us
One of the major reasons for the slow adaptation of plant-based protein is the gap in taste and experience that customers are experiencing. On top of that, the plant-based supply chain is being affected dramatically by global warming, leading to a real danger of food shock, which leads food companies to search for new and resilient alternatives for plant-based proteins.
Better Pulse will solve both problems by introducing a new, tasty, soil-regenerative, and nutritious protein from the Black-eyed pea. With exclusive access to a unique variety, this new plant-based protein will ensure a resilient supply chain, of tasty, nutritious protein.
Relevant Challenges
Process
Better Pulse controls the entire production chain. It designs black-eyed pea seeds using CRISPR technology, tailoring them for specific needs such as nutrition, crop yield, and organoleptic properties. These seeds, already well-adapted to dry and warm climates, are then cultivated by contract growers. Better Pulse purchases the harvested seeds, extracts the protein, and produces a protein concentrate ready for formulation into alternative dairy products.
Sensory and Physical Attributes
Our unique value proposition lies in both the extracted protein and the black-eyed pea crop. The protein offers exceptional functional properties, enabling higher protein content (e.g., 10% protein in vegan yogurts), cleaner labels with fewer additives (e.g., reduced emulsifiers and stabilizers), and a superior nutritional profile for healthier products. Additionally, the crop’s exceptional heat resilience ensures price stability and strengthens the reliability of the food supply chain for our customers.
