PureZone
PureZone transforms walls and surfaces into active carbon sinks with a paint additive that captures CO₂, neutralizes VOCs, and purifies the air
About Us
PureZone is developing an innovative additive for environmentally friendly paints and coatings that significantly improves atmospheric air quality by reducing carbon dioxide (CO₂) and volatile organic compounds (VOCs). Applied over large surface areas, coatings with the PureZone additive have the potential to rival natural carbon sinks in their ability to remove excess CO₂ from the atmosphere.
As the global building and construction industries strive to meet legally binding net-zero greenhouse gas emissions targets by 2050, the coatings industry — thanks to the vast surface areas it covers — can play a vital role.
The PureZone additive is a white, solid, stable, and cost-effective solution that captures and stores CO₂, purifies the air from VOCs, and releases oxygen. Just 5 liters of paint with PureZone additive delivers the same annual CO₂ capture potential as a fully grown tree through photosynthesis — offering a practical, scalable way to turn buildings into active contributors to climate and air quality improvement.
Relevant Challenges
Capture
PureZone aims to develop an additive for environmentally friendly paint and coating that significantly enhances atmospheric air quality by reducing Carbon Dioxide (CO2) and Volatile Organic Compounds (VOCs) levels. Coatings applied over large surfaces could rival natural carbon sinks in their ability to remove excess carbon. The global building and construction industries worldwide are seeking ways to achieve the new legally binding net-zero greenhouse gas emissions targets by 2050.
Technology Enablers
PureZone developed a new chemical material, which adsorbs CO2 from air when added to paints in small amount (5% only).
