Scarecrow
Scarecrow is a precision plant protection platform that empowers growers and agronomists to reduce pesticide use, cut emissions, and prevent infestations through actionable insights and intuitive digital tools
About Us
We’re Scarecrow, an agri-tech company building the next generation of plant protection tools. Our mission is to help growers and agronomists make better crop treatment decisions using real-time data, reduce reliance on unnecessary chemicals, and improve yields in a sustainable way.
At the heart of Scarecrow is a smart plant protection platform that combines field-deployed pest traps, environmental sensors, remote image inspection, and a mobile app tailored for field professionals like PCAs and inspectors. These tools feed into our decision-support system, which analyzes pest pressure and treatment history to generate timely, field-specific recommendations—what to spray, where, and when. Just as importantly, we measure treatment outcomes, helping farmers know what actually works.
We’ve already built a strong presence in Israel, covering over 100,000 acres, working with thousands of growers and hundreds of inspectors, and engaging more than 50% of the country’s expert agronomists. We’re now expanding in the U.S. with pilots underway in California alongside Helena, one of the largest agricultural distributors in the country.
Scarecrow is more than a monitoring system, it’s a data infrastructure for smarter agriculture, grounded in real-world adoption and built to scale globally
Relevant Challenges
Reduce Emissions
Scarecrow reduces agricultural emissions by enabling smarter, more efficient crop protection. Our platform helps growers and agronomists make precise treatment decisions, reducing unnecessary pesticide spraying, tractor use, and chemical inputs, all of which are major sources of gas emissions in farming. We achieve this by collecting high-quality field data through smart traps, environmental sensors, and a mobile app for field inspectors and PCAs. This data is analyzed to deliver targeted, field-specific treatment recommendations – what to spray, where to spray, and when, avoiding blanket spraying practices that lead to overuse of chemicals and fuel. By minimizing the number of spray cycles and optimizing timing, farmers reduce diesel consumption, lower the production and transport demand of agrochemicals, and prevent emissions associated with over-treatment and runoff. In previous deployments, Scarecrow has helped growers achieve up to 30% reduction in pesticide use, alongside measurable yield improvements. Unlike generic advisory tools, Scarecrow’s system is used directly in the field by the people who make day-to-day decisions, ensuring consistent impact at scale. Our mission is not only to protect crops but to make plant protection more efficient, evidence-based, and environmentally responsible, contributing to a lower-emission future for agriculture
Crop Resilience
Scarecrow supports crop resilience by giving farmers and agronomists the tools to detect, respond to, and recover from pest pressures more effectively and sustainably. Our platform combines real-time pest monitoring, environmental sensing, and human-verified field observations through a mobile app for inspectors and PCAs. This integrated system enables early detection of pest outbreaks and provides timely, localized treatment recommendations that help prevent infestations from escalating, one of the biggest threats to crop health and stability. By continuously monitoring treatment outcomes, Scarecrow helps growers understand which interventions are effective and which are not, promoting adaptive, evidence-based practices that strengthen crops’ long-term ability to withstand stress. This data-driven approach reduces overuse of pesticides, which can damage plant health, harm beneficial insects, and contribute to pest resistance. In addition, by reducing unnecessary chemical inputs and improving treatment precision, we help preserve soil microbiome balance and pollinator presence, two key factors in long-term field productivity and resilience. Scarecrow turns fragmented field observations into actionable insights, helping growers make smarter decisions that build healthier, more resilient cropping systems year over year, even under variable climate and pest conditions
Reduce Inputs
Scarecrow empowers growers with real-time, field-specific data that minimizes the unnecessary use of pesticides. Through precision pest monitoring, remote diagnostics, and outcome-based treatment recommendations, the platform enables more efficient and targeted crop protection. This reduces reliance on broad-spectrum chemical applications, lowers greenhouse gas emissions from input production and use, and supports the transition to more sustainable, data-driven farming practices
